Trade Sofas London
Revolutionising the interior design industry, Trade Sofas London brings in a whole new era of ordering trade only furniture. The range of furniture expands not only into Sofas, but all elements of an interior, including beds, headboards, dining chairs and bar stools. They have made ordering furniture for trade purposes simple.
Here at Salt, we wanted to create something the guys at Trade Sofas London could truly be proud of. Our team ethos was to create a striking, high end brand which appeals to an audience better suited to luxury furniture and the interior design trade. With this in mind, we used striking typography to create a simplistic yet instantaneously recognisable brand mark for the company. Then came colour, and as Trade Sofas London is catered directly to a London based demographic it felt only right to subtly use colours from the Union Jack. Unmistakably British. What we were left with was the grounds to build a strong website, which highlighted their incredible craftsmanship and left all of the flashy website extras on the sidelines. This resulted in an easy to navigate, simple site design that allows the user to focus entirely on the product, not the design of the site itself. We like to call it simplistically beautiful.
Client: Trade Sofas London
Category: Branding, Web Design, Content…
Date: May 2018