Search Engine Optimisation (SEO)
Hello SEO!
When someone mentions SEO it can seem like a daunting task. SEO is the process of optimising a websites content. This is so the “search engines” (lets face it, we mean Google) can crawl the site and pick up “keywords” searched for by the search engines user. SEO also covers content readability, meaning any written content needs to be easy to read. It’s no longer viable to have just a website, SEO is now everything in terms of your sites popularity on the web.
Content is King
Content is so important to a websites SEO, it includes text, heading and sub-headings, images and so much more. The reason a website has content is so our friends the search engines can crawl the site to identify the key topics and keywords on each page. This means when someone searches on Google if your site contains a keyword they search for you’re far more likely to come up near the top of the results. Don’t be fooled into thinking its easy though, as every piece of content you add to a site needs to have a readability score, and have a balance in terms of keywords. Those who enter their keywords excessively will find Google penalise the site. Luckily Salt Design know their way around a keyword, and we can help with your SEO.